Bully Sticks Central's new Beef Cheek Rolls are all-natural chews made from the cow's entire cheek. Beef Cheek Rolls are a lightweight, single-ingredient chew free of chemicals, additives, preservatives, flavors, and coloring. Plus, the springy shape helps fight boredom as your dog playfully figures out the best way to hold this chew and chomp down. Even better, our line of Beef Cheek chews is naturally rich in collagen, which helps support your dog’s joint health. Are Beef Cheek Rolls Rawhide? Rawhides are made from the hide scraps of the leather industry, but beef cheeky rolls are made from the cheek meat of a cow. Presumably, the cheek meat is never destined for the leather processing plant and bypasses all of the resulting chemical treatments. Beef Cheek Rolls Features Easily Digestible Compared to Traditional Rawhide Puffy and Light in Weight No Artificial Preservatives, Flavors, or Colorings Grain and Gluten-Free Rich in Collagen Odor-Free and Stain-Free