Cree Brazilian Hair Keratin - Coconut 33.8 oz - 1000 ml The Cree Brazilian Hair Keratin Coconut is a formaldehyde-free hair straightening treatment. The treatment provides volume reduction, shiny and bouncy hair. (for all types of hair.) How to Use: Apply product on clean hair and free of residues (washing is optional.) Divide hair into four sections and leave product on for 60-90 minutes(for thick & resistant hair). Rinse hair very well to remove 100% of the product. Carefully blow-dry hair to align. Flat iron hair in small sections 10-15 each section. Wash hair as usual the next day after the treatment.