Professional hairstylists know how important a powerful, fast and lightweight dryer is which saves time and seals perfectly the cuticles preserving hair integrity. 8th Sense line by Elchim welcomes a new generation dryer featuring an innovative, very light and long lasting brushless digital motor (BLDC TECHNOLOGY) entirely made in Italy. Rapid: dry and style in half timeUltralight: as never seen before“Nearly never-ending”: over 5,000 working hours Benefits: Dryer is engineered by Elchim to dry and style hair with a perfect heat control system making the hairdryer suitable for any type of hair, from the thickest to the most delicate New Elchim BLDC motor is tested for over 5,000 hours of use, is extremely lightweight lowering risk of carpal tunnel and reducing drying time even on thick course hair New Elchim BLDC motor has no carbon brushes. Huge improvement for your hair and the environment Ionic & Ceramic system prevents hair from overheating, dries hair from inside out and increases natural shine The back laser-cut filter has been designed to reduce hair penetration in the dryer and to increase air volume Motor inside is protected from hair entrance. This technology ensures a longer motor life.